Coors Beer, the politically ultra-conservative American beer company founded by Adolph Coors in 1873 has a long history of supporting right-wing causes both verbally as well as monetarily. Unapologetically crude right wing conservatives have notoriously dominated the family.

Well, Coors recently enjoyed a kick in the teeth when the son of the company chairman William Coors, Scott Coors, came out to the public that he was a full blown homosexual.

Up until recently, the right-wing beer company chairman had his effeminate son working in virtual obscurity as the “director of product damage prevention.”
Damn, that sounds about as far into the corporate closet as you can get doesn’t it? I mean if you are head of product damage prevention you’ve got to be gay right? I am the son of the chairman of the board and I am in charge of water damaged cardboard boxes?

Well, it gets better. Since Scott has come “out,” Coors has been trying to sell ads to predominately homosexual magazines showing gay men holding hands as they skip down a hill to have a picnic holding cases of Coors Beer. Nice try. However, flame magazines are refusing to run it because they say that they have already been burned once by the right wings compassionate conservative bullshit last November. The damage has been done.

Contrary to the images that they portray of themselves in commercials during football season as All-American and all inclusive, they have a long standing history of holding controversial positions of social issues and not just against homosexuals. No self-respecting ultra-conservative American would ever limited his “all-inclusive as long as you are just like me” position on social issues to just one minority group.

The Coors funded the John Birch Society, an ultra-conservative group in 1958 to fight communism in the US. From 1967 to 1972 Joseph Coors was a Regent at the University of Colorado where he vehemently opposed campus groups such as the United Mexican-American Students and the Black Students Union. Apparently it was not because those forming those organizations highlighted the racial differences in the student body rather than encouraged unifying the student body, but because it made it a little more difficult to discriminate against wetbacks and coons if they were actually organized.
A boycott by Latinos that alleged racist hiring practices at the company led to Coors being charged with racial discrimination in 1969 – which the company was found guilty of.
In 1984, in a speech to a minority business group in Denver, William Coors said “if they (Negroes) considered it 'unfair' that 'their ancestors were dragged here in chains against their will, I would urge those of you who feel that way to go back to where your ancestors came from, and you will find out that probably the greatest favor that anybody ever did you, was to drag your ancestors over here in chains, and I mean it.”
Jesus.